Redesign your business for customers.
Design Guilds is a service design studio, that redesigns your products experience and services to make them more desirable for the customers.
Design for Real-World Impact.
Service design is not only about interface experiences, but it’s about how the business works for customers.
Research showed that the companies that embrace design create more value (McKinsey & Company, 2018), because design is for a real-world impac.
On average;
Our Services
Service Design
According to your unique project status, we propose a tailored strategic design process. It may cover design research, concept and experience design, prototyping and UIUX. We use AI tools (if you're comfortable with them), to ensure better faster collaboration!
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Design Workshop
Let's bring your team get together and accelerate your decision-making! We plan and facilitate various workshops, from 1 day ideation workshop to 3-10 days Design Sprint workshops. Both online/offline.
Service Design Crash course
2hr x 5 days Design workshops where a group of members can learn a design process from discovering customer needs, creating solution concepts and translating them into UIUX with genAI. Both online/offline.
Founder
Passionately collaborating with global giants and startups, guided by a human-centered philosophy. Experienced in digital design over a decade, from zero-to-one to growth stages. Proud recipient of both national and international design accolades. Founder of Duck Dive, dedicated to delivering innovative and accessible design solutions
Awards:
2023 Red Dot Design Awards for Shiseido Beauty Key
2023 Good Design Award for Shiseido Beauty Key
2022 Good Design Award for KDDI My au App
Career:
Service Design Manager at Accenture Inc.,
Led design projects for clients in various industries, including Shiseido (a beauty company), Telco, finance, and blockchain companies.
Supported new service launches from initial research to concept design, prototyping, and UI/UX development. Worked alongside client teams throughout various phases, with the launched services winning national and international design awards.
Senior Strategic Planner, PdM at Digital Agency
Led digital marketing strategies for clients such as Coca-Cola and BMW, along with the entertainment and beverage industries.
Served two years onsite at Coca-Cola Japan, in charge of product management during Coke ON's growth phase, one of Japan's largest retail apps, and managing digital marketing for beverage brands.
Our Design Team
We work with partner designers such as design researchers, UIUX designers, and visual designers when these skills are required on a project.
All members are human-centred professionals and are also enthusiastic about incorporating genAI into our design process to enhance our creative capabilities.
We tailor our approach and members to the specific needs of each project after consultation, so please feel free to contact us! Asako will listen to every initial inquiry!
Are you keen to join Design Guilds as a designer? Then get in touch via the contact form!
Get in touch!
Whether you have questions, inquiries, topics for discussion, or simply want to say hello, we'd love to hear from you. Please send us a message and we'll get back to you promptly!